Free tool

Is this UGC offer fair?

Got a brand offer? Check it against your rates, see what they didn't pay for (usage, whitelisting, raw footage) and copy a ready reply. Or price your own work from scratch.

The brand's offer

Total fee offered

Videos requested

Paid usage (ads, website, email)?

Whitelisting months

Extra hooks

Payment terms (Net days)

Your rate per video

Assumptions (change if you charge differently)

Usage %

Raw footage %

Whitelisting %/month

Price per hook ($)

Starting points from published pricing guides (sources at the bottom of the page).

Ugodia does this for every brand email

Ugodia reads your brand emails, checks every offer against your own rates and drafts the reply: accept, counter-offer, or ask for what's missing. You review and send. Then it tracks the payment and reminds you before usage rights run out.

Questions

What are usage rights in UGC?: Your base rate covers the video itself. If the brand wants to run it as a paid ad, put it on their website or use it in emails, that's extra usage, and creators usually charge a percentage of the content fee on top.
What's the difference between usage rights and whitelisting?: With usage rights, the brand posts your video from its own accounts. With whitelisting (Spark Ads on TikTok), the brand runs ads from your account, so it's usually priced per month.
Should I share my minimum price with brands?: No. Quote your rate. Keep your lowest acceptable price to yourself so you have room to negotiate.

Where the starting numbers come from

The suggested percentages are ranges published in creator pricing guides, not Ugodia data. Every number is editable; your own rate is what matters.

Influee, “UGC Rates 2026: The Ultimate Guide With Real Numbers” — median per video, usage rights +30–50%, $50 per hook, 25% bundle discount
PPC.io, “UGC Pricing” — usage rights +30–50%, usage and exclusivity as pricing factors
MakeInfluence, “How much does UGC cost?” — raw footage +30–50%, whitelisting +30–100% per month